Social Media Creative

Social Media Creative

What is the meaning of creative in social media?

The word creative is used a lot in many areas related to art, taste and creativity, and that is why the word is very famous in the field of advertising, and most of it now depends on marketing ideas that are published extensively through social networking sites, which usually depend on unique ideas, so it is called creative. .

As a content marketer, you know it’s important to create quality content, but do you have a clear distribution strategy? As social media is the fastest and most cost-effective content amplification tool, you can’t afford to ignore it.

Without a social media plan, your content is going to have a shorter lifespan. But how should you use social channels to promote your brand? For inspiration, we’ve selected six great examples of social media content from brands that are getting it right.

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How is Content Marketing on Social Media Different?

Although there’s some overlap between content marketing and social media marketing, they each have different goals and priorities.

Brands use social media for various reasons:

  • to drive web traffic by posting links back to original content
  • to build brand awareness by posting unique content
  • to build customer relationships by interacting with users

Unlike other content marketing channels, social media is a more informal setting. Users are more likely to interact with your company, so it’s great for getting direct feedback from customers and increasing brand loyalty.

In contrast, content marketing on other channels enables brands to achieve other marketing goals. For example, to build their authority with long blog posts, to generate leads with white papers, or to drive sales with email marketing.

Jason Miller, senior content marketing manager at LinkedIn Marketing Solutions, summed it up nicely when he said: “Social media channels are the tentacles from which your content extends its reach while opening up a direct line of communication with your customers and prospects.”

Do you want to up your social media game? Here are six examples of brands doing a great job of social media content marketing:

Grammarly: Having Fun to Grab Attention

Although Grammarly is spelling and grammar checker, they don’t take themselves too seriously. As well as using blog posts to explain grammar rules, they’re great at using social media to make grammar fun.

They often join in the Monday Motivation and Wednesday Wisdom hashtags on Twitter by posting funny and inspirational quotes. Their images overlaid with fun text are a simple but effective way to attract views and promote shares.

Tip: Try pairing interesting one-liners or quotes with carefully chosen stock images to show the fun side of your brand. Use bold colors to make posts stand out on the page.

Shelter Pet Project: Creating a Unique Voice

Searching for families to adopt their cats and dogs, the pet rescue center uses personification and storytelling to make people fall in love with their animals.

Their Facebook page is filled with pictures of animals and their stories to build empathy and inspire people to adopt. Using the “voice” of the animals in their social media posts, they instantly create more powerful messages that their audience will remember.

Tip: Whatever you’re selling, there’s an opportunity to create a character or unique voice for your brand. What will your target audience relate to? Think of ways to tell your own product story to build empathy.

Cooksmarts: Building Trust with Reviews

While many brands display their reviews and case studies on their website, Cooksmarts uses social media. Their Twitter feed is full of genuine customers who have benefited from their meal plan service.

By using customer photos and quotes, they add credibility to their business and turn customers into brand ambassadors. Their “Kitchen Hero” hashtag is a great example of planting positive consumer experiences into tweets.

Tip: Ask customers how they’ve benefited from your products or services. Then ask for permission to use their quotes in future social media posts.

Cisco: Attracting New Talent with Authenticity

For some industries, social media doesn’t seem like the obvious choice for brand promotion. But even technology companies can benefit from its reach. The technology company Cisco even uses Snapchat to reach out to young professionals.

To build awareness, Cisco recruited 20 employees from around the world and asked each one to create a Snapchat story about what it’s like to work at the company. By featuring stories from actual employees and using the “We Are Cisco” hashtag, it managed to connect with future talent across social media.

Tip: Use employee-generated content to build authenticity and consumer trust.