An E-commerce Manager is responsible for overseeing the online sales strategy and operations for an organization. They manage the day-to-day activities of the e-commerce platform, optimize product listings, ensure smooth checkout processes, handle customer service inquiries, and work on strategies to increase sales and conversions. This role often requires coordination with marketing, sales, and customer service teams to deliver a seamless online shopping experience.
Key Responsibilities:
- Oversee the online store, ensuring product listings, pricing, and inventory are up-to-date.
- Develop and implement online sales strategies to drive traffic and sales.
- Monitor and analyze site performance and user experience metrics.
- Coordinate digital marketing campaigns, including SEO, PPC, and social media strategies.
- Collaborate with customer service teams to address customer issues.
- Manage product launches, promotions, and seasonal sales.
Skills Needed:
- Strong analytical skills and understanding of e-commerce analytics tools.
- Excellent knowledge of digital marketing techniques.
- Strong leadership and project management skills.
- Proficiency in e-commerce platforms (Shopify, Magento, WooCommerce, etc.).